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Toronto Portrait Photographer || HEARTshots || Black + White Photography

Memoirs and musings of Darius Bashar. Toronto portrait photographer and writer, in pursuit of all things real, raw and intimate. 

Business Vs Art

Writing with my ideal audience in-mind has been a crazy effective approach to helping me get the attention of the right people and grow my business. Last year alone I probably generated $10K–$15K a month for my photography business, just from writing content on my personal Facebook and Instagram pages. 

AND…

Sometimes, I just want to write for me. 

I love all you humans, but it can be challenging always writing for someone else. When I try to get into the minds of other people I sometimes end up losing my own truth. 

As I write these words, I feel a tension between two versions of myself. There is a fascinating dynamic that exists between Business Darius and Artist Darius

In the past, I thought I had to kill one and hold the other sacred. That was definitely not the solution. I now believe this tension can actually be really healthy. Neither of them holds the full truth. I now know they both bring value and can co-exist. 

Letting them dance together and find their flow is key. Sometimes Business Darius needs to lead and other times Artist Darius is the one guiding the dance. 

"Business D" has been crushing all summer. I’m really proud of him, but I’m getting that familiar feeling once again, that it’s time to give the keys to "Artist D" for a bit and let him work his magic.

Anyone else feel a tension between two or more parts when it comes to Social Media?

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