For the past few years Apple has been inviting a small group of local photographers into their offices to demo the newest iPhone features.

This is my second year as a member of the group, and last month they invited us in to see what the iPhone 15 can do. At the end of the demonstration they gifted each of us with a new phone so we can take it for a spin.

I feel honoured to be included in this outreach. There are so many epic photographers in the city providing feedback, and sometimes Apple incorporates that feedback into future features.

I particularly like that Apple doesn’t require that we share anything with our audiences, and if we do share, they don’t control whether it’s positive or negative. For me, this shows brand integrity and trust in their products.

For the past two weeks I have been giving the iPhone 15 a run for its money. I’ve been pushing its limits, specifically focusing on its photography and video capabilities.

And yesterday I really put it to the test by doing something I’ve never done before:

I did a full professional photoshoot with an iPhone.

The results shocked me.

Just to be safe, I also brought my $10,000 Canon R5 pro camera with several lenses to compare it with what the $1500 iPhone could do.

I am going to summarize all my findings into a fun YouTube video with side-by-side comparisons (iPhone 15 vs Canon R5) and see if you guys can tell the difference. The full video should be out next week.

As a professional photographer and content creator, I am loving the new iPhone 15. It’s not going to make sense for everyone, but there are a few new features that may be game changers for creators, artists, coaches and thought leaders, which is the majority of my community.

I’m considering making a 10 minute highlight video where I dive into my favourite new features, how to find them on your phone, and push the features to their full potential. Some of the features are sort of hidden and need setting up.

If you’d like a highlight video, leave a comment or an emoji on this post. If enough people are interested, I’ll get working on it next week.

Big love,

D