Dating Creativity

This idea changed my life. I first heard it in Liz Gilbert’s incredible book Big Magic—a must read for anyone on a creative journey.

(If you don’t know what “Dating Creativity” means, watch this video on IG or the same video on TikTok.)

When I look back at my own creative journey, the biggest mistakes I’ve made have all been the result of thinking too strategically. Creativity is not a means to an end and should never be treated transactionally. It is a deep and meaningful relationship, worthy of my full presence, adoration and love.

Whenever I bring a creative idea to life and my first step is to ask how much money can I make and how fast can I grow, those ideas usually end with a lot of wasted energy and money, plus a massive blow to my confidence.

On the other hand, the ideas that initially make no logical sense (have no obvious ROI) but deeply fascinate me? Those ideas are often the ones that last.

And ironically, those ideas also become my biggest money makers.

Stepping outside of logic and ROI to pursue a creative idea can be super scary.

But if you show up consistently with an open heart and allow yourself to fall deeper and deeper in love every day, there is a chance you might meet the creative love of your life.

Big love,

D